Performance Marketing
Paid search, paid social and marketplace media managed against contribution margin — not against whichever metric flatters the report.
Return on ad spend is easy to inflate.
Bid on your own brand name, take credit for demand that already existed, report a beautiful multiple, and quietly lose money on every incremental order.
We build measurement first, agree what a customer is actually worth, and then buy media against that. Sometimes the honest recommendation is to spend less.
Talk to us about thisWhat this actually covers.
Six areas of work. On most engagements you will need four of them; we will tell you which.
Paid search
Google and Bing, structured around intent rather than around whatever the account inherited. Brand and non-brand reported separately, always.
Paid social
Meta, TikTok, LinkedIn and regional platforms, with creative built for the placement instead of a resized print asset.
Marketplace media
Shopee, Lazada and Amazon retail media managed alongside your own storefront so the two stop competing for the same buyer.
Measurement & attribution
Server-side tracking, consent-aware analytics and incrementality testing so you know what the spend actually caused.
Creative testing
A structured testing calendar with a written hypothesis per concept, so learning accumulates instead of restarting every quarter.
Budget planning
Scenario models showing what different spend levels are likely to return, including the level at which we would advise you to stop.
What you get.
Every item below is a real artefact handed to you, not a phase name on a timeline.
- 01Account audit and restructure plan
- 02Measurement and conversion tracking implementation
- 03Channel plan with budget scenarios
- 04Creative testing calendar and production
- 05Weekly optimisation and monthly reporting
- 06Incrementality testing on significant spend
- 07Quarterly strategy review with your team
How we work together.
Three shapes of engagement. We quote against scope after a conversation — no published rate card, because no two of these projects are the same size.
Two to four weeks
A defined question answered: an audit, a diagnosis, a prototype. Fixed price, fixed dates, written output you keep whatever happens next.
Two to five months
The full piece of work, staged with agreed milestones and a payment schedule tied to them. The most common way clients work with us.
Rolling, quarterly review
An agreed block of senior time each month for ongoing work. Reviewed every quarter, cancellable with notice, never auto-renewed in silence.
Questions we get asked.
What is your minimum spend?
We do not publish one, but below roughly ten thousand US dollars a month our fee is a large share of your budget and you are usually better served by a well-configured account you run yourselves. We will tell you that rather than take the retainer.
How do you charge?
A flat monthly fee based on scope and complexity. We do not charge a percentage of spend — it rewards us for spending more of your money, which is a strange thing to incentivise.
Who owns the ad accounts?
You do, on your own billing. We work inside your accounts and your data stays yours if we part ways. This is non-negotiable for us.
Do you handle creative?
Yes — static, motion and short-form video, produced by the same team that reads the performance data. That loop is most of the advantage.